For immediate Release

Essentuale runs first bathing system products... finally!

Apr 29, 2002 - Laguna Niguel, CA - After nine long months in development, April 29 marked the date that Essentuale's first formulas were produced - Age-Defying Aromatherapy Gentle-Cleansing Shampoo, Nutrient-enriched Conditioner, and Silky-Smooth Body Wash.

"After working on perfecting the formulas for so long and doing so much research into the ideal surfactant, it was an incredible and exhilarating experience to actually be standing on the factory floor seeing our own formulas being bottled on the line. The room was filled with the scent of Essentuale and this was one of the most exciting days of my life." commented Rob Cummings. 

Rob Cummings was at the factory as the first bottles were produced.

The Essentuale Bathing System currently consists of a unique Shampoo, Conditioner and Body Wash but will soon include a moisturizing Body Spray and a unique aromatherapy massage oil that an also be used as a moisturizer as well as a body treatment.

"Simply being in the factory, wearing the hair net and mask, and seeing our very own bottles being produced was stimulating. It was even more exciting as people visiting the factory wanted to buy them right there!" said Rob Cummings.

For more information please contact Rob Cummings at 949.249.2519.

-- end