For immediate Release
Essentuale Requests Reformulation to remove chemicals
Sep 30, 2001 - Laguna Niguel, CA - After reviewing the ingredients list, Essentuale requested a reformulation of the Shampoo and Body Wash. Although the products met nearly all the objectives, there were two issues that needed to be resolved: More foam and fewer chemicals.
Although this set back the production date, the Founders felt this was critical to insure that these products were truly the finest available.
A difficult aspect of this request is that the foam (or surfactants) in Shampoo and Body Wash are derived from detergent which is chemical in nature. Essentuale's Founder Rob Cummings did extensive research into alternatives and provided some solutions to the formulator.
No specific date is available as to when the final formulas will be produced at this time.
For more information please contact Rob Cummings at 949.249.2519.