For immediate Release

Essentuale puts out 'open call' for models, actresses, fitness experts

Oct 15, 2001 - Laguna Niguel, CA - From its launch in May, (Essentuale's web site) has received numerous email requests from models wishing to be featured on the Essentuale Site and in its promotion... or asking questions about modeling and fitness.

As a result Rob Cummings, Founder of Essentuale, made the decision to actively seek, feature and help promote aspiring and experienced models, actors, actresses and qualified fitness experts on the Site and in Essentuale's other promotion. On the Site their stories are told, their photos and resumes are posted and they have one or more web pages where they can send agents, producers and other potential clients. Some answer Site visitor questions about fitness, modeling, looking good and feeling good; while others simply explain this through their pages on the web Site.

'I did not expect this reaction' said Rob Cummings, 'though I am seeing how Essentuale is helping people to gain greater exposure'. One of the featured models, Kim Grohe, received four qualified casting calls (one for a Leggs hosiery TV commercial) as well as a new Pilates client.

Rob went on to say 'What's nicest about this is that these people really believe in the Essentuale Lifestyle and are not paid for saying they are. They truly believe in it, many also have expressed interest in selling our products or, in Kim's case, being part of one our upcoming adventures, and all tell the story behind who they are rather than simply being a pretty face'.

Models featured include Emily, a spokesmodel and actress from South Florida, Kim is a model (seen in Avis rental car promotions) and certified Pilates fitness instructor. Others are now having their own photos taken for the Site and will appear on it soon.

' I think it's a great opportunity for both the models and Essentuale' remarked Rob Cummings.

Interested models and actresses (aspiring and experienced) as well as qualified fitness professionals can contact Essentuale by going to and clicking 'Modeling'.

'Those who express interest must understand that we are looking for a certain type and should not be discouraged if they are not accepted' commented Rob, 'however if they have a healthy, natural and radiant look' we would be glad to have them.

For more information please contact Rob Cummings at 949.249.2519.

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