For immediate Release

Essentuale in talks with D'Agostino's Markets

Nov 15, 2001 - Laguna Niguel, CA - Essentuale may become the first high-end line of personal care products to be carried by the upscale Northeast D'Agostino's grocery chain.

Amy Richter (Essentuale's Co-Founder) has been talking to Walter D'Agostino of the prestigious east coast grocery chain, who expressed an interest in carrying Essentuale's Age-Defying Shampoo, Conditioner and Body Wash.

According to Amy 'we were not targeting grocers but when Walter brought it up it made sense. Most grocers don't carry high-end bath care products. This forces people to be inconvenienced by having to make a special trip to a beauty supply store or salon to get them. If Essentuale products are made available at D'Agostino's this would enable shoppers to buy groceries and save them a trip to another store while providing them with a high-end option'.

D'Agostino's has not made a final decision however, according to Amy "I'm hoping they do choose to test Essentuale in their stores and Essentuale will do everything it can to insure their success. I think it's an interesting and unique opportunity for both of us... and like Gelson's on the west coast, D'Agostino's is the ideal environment for the northeast'.

For more information please contact Rob Cummings at 949.249.2519.

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