For immediate Release

Essentuale 're-approves' Age-Defying Shampoo and Body Wash Formulas

Mar 15, 2002 - Laguna Niguel, CA - After months of experimentation, the formulator was able to maintain the original excellent properties of the Shampoo and Body Wash while eliminating the long list of chemicals (even though they were baby-gentle in the originally approved formulations). As an added bonus, the foam these now create is 'champagne-like' with bubbles that are extremely fine, dense and luxurious. The Conditioner had been approved previously.

Another unintended though excellent result is that the Aromatherapy properties of the Shampoo and the Conditioner are now 'slightly' different though highly compatible.

According to Founder Rob Cummings "They are now similar to starting with one fine wine followed by a similar but complimentary vintage. It's an incredible experience."

Rob Cummings also said  "The delay was completely worthwhile. These are the type of products I had hoped for. They make a bath or shower an incredible rather than ordinary experience with their unique and magical aromatherapy transformation, the 'champagne-like' bubbles, and the incredibly silky way they leave your hair and skin feeling. I believe this is truly a breakthrough. The chemicals in the surfactant (cleansing agent) are few, coconut-derived, and the Body Wash now contains liposomes which leave the skin feeling incredibly soft and radiant".

All three products - the Shampoo, Conditioner and Body Wash first fill the air in the bath or shower with a fresh yet indescribable citrus-type scent as it is first applied, and then magically transform to a 'woodsy' finish as they are washed out.

The Shampoo, Conditioner and Body Wash will be available in 8 oz. bottles as well as .35 oz. trial sample packs. The production schedule is currently 'as soon as possible' and expected to be by mid-April.

For more information please contact Rob Cummings at 949.249.2519.

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