E S S E N T U A L E   Best Shampoo - Best Bath and Body - The world's finest bathing experience.

pdfs:
Bathing System  Shampoo  Conditioner
Body Wash

 

The ESSENTUALE bath and body bath products story.
ESSENTUALE World's Finest Shampoo, Conitioner, Body Wash
ESSENTUALE - the world's finest shampoo, conditioner, body wash and bath and body products.

The world's finest shampoo, conditioner, body wash, and its long story.

 

When an ordinary bath or shower simply will not do...
you need to try the world's finest shampoo, body wash and conditioner.

Your hair never looked so young, so soft, so radiant - or felt this wonderful.

Hair actually floats above your scalp - and is incredibly manageable as well.

ESSENTUALE is ion-balanced leaving hair and scalp with the ideal charge.

Your hair stays in place as if you just had a cut and style, is brilliantly shiny, and so baby soft it's hard to keep from running your own hands through it!

After-products are not required or desired, meaning all you need to style and finish is a little water in your hands, if anything.

Many said it couldn't be done - yet with perseverance and tenacity, it was.

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The Story:

In 2001, Rob set out to create the world's finest bathing system believing one of life's greatest and simplest pleasures should be in your own bath.

Great food, restful sleep, and a truly fabulous bath or shower are the foundation of The Essentuale LifestyleTM - and Rob loves water.

Seeking the finest bath or shower Rob found even the most expensive bath products quite 'ordinary' and unimpressive as an overall experience.

After trying nearly every shampoo, conditioner and body wash, at prices ranging from $2 to over $70 (for a very small bottle), nothing seemed exceptional or outstanding to Rob, the founder of ESSENTUALE.

Many made claims about the results, but none delivered a truly remarkable experience during use, and exceptional results after.

Hairstylists, salon and spa professionals told Rob that all shampoos, conditioners and body washes were essentially all the same.

Considering a bath or shower a simple pleasure that can be enjoyed every day, Rob set out to create the world's finest bathing system.

Rob made a list of every imaginable attribute for the "ultimate bathing system" and began working with a formulator, telling the formulator money was no object yet the world's finest bathing system was.

Rob believed his long list of attributes for 'the ultimate bathing system" was quite reasonable, yet almost a year later in formulation realized how difficult formulating to these highest of standards would be.

Rob believed that bath products could be significantly bettered.

After developing numerous formulations to try to to meet Rob's expectations and list of attributes, formulators told Rob:

"There can be no better shampoo, conditioner, body wash or moisturizers, they're all basically the same... and we cannot take out all of  the chemicals you have asked us to eliminate. It just won't work."

Formulators gave up in frustration.

Rob refused to believe that there could not be bathing products that went beyond the marketing hype and truly were exceptional - though he was one of a very few that shared this belief.

Rob could not understand why bath products were unable to have an ingredient list that does not read like a chemical cocktail and people could actually understand, and why there were no bath products that genuinely outperformed all others - in the experience and the results.

Not willing to give up, Rob did what others had in the past -
he set up a lab in his own kitchen.

With beakers and flasks and a lot of determination, Rob researched every possible ingredient, filled his 'lab' with samples, learned about the history of shampoos and body washes, talked to manufacturers, high end formulators, salon professionals, skin care professionals, and others, and began experimenting.

Rob formulated and tested (and formulated and tested).

Rob did a lot of research, learning that shampoo formulation is both an art and a science. He was surprised to find that liquid shampoo and body wash are fairly new inventions (Softsoap was the first liquid soap introduced in 1979).

The more Rob learned, the more convinced he became about the possibility of making a true breakthrough.

Formula after formula, shower after shower after shower, finally...

Firmly believing that formulas could not be tested in the lab alone (based on instrument readings and pH strips), Rob tirelessly created formulas which he then tested on himself until he perfected them - formula after formula, shower after shower, month after month.

After years of research, trial and error, and lots of discarded batches, the ESSENTUALE Bathing System is the result of Rob's obsession.

The Result:

You eat... you sleep... you bathe...

ESSENTUALE World's Finest Shampoo, Conditioner, Body Wash.

Bathing has forever changed.

The world's finest shampoo, conditioner and body wash.The ESSENTUALE bathing system is far more than a bath or shower, and quite to the contrary, it is the ultimate bath and body experience.

An ESSENTUALE bathe, in bath or shower, is far more than a bath. It's an experience you long to enjoy every day - and not rush through. It makes you feel wonderful - and it feels wonderful during use and after.

The unique fragrance that fills the air is hard to describe yet wonderfully intriguing for man and woman.

You are
surrounded with beautiful, elegant tight foam that rinses off leaving a fabulous feeling of clean.

You will literally hear your hair squeak as you rinse out the shampoo, then feel soothed as you massage in the conditioner.

The experience relaxes and rejuvenates. Your scalp and skin and hair look and feel fabulous, and your hair so soft you won't be able to stop running your fingers through it.

The ingredients in the formulas are as natural and gentle as can be - without a list of strange chemicals you cannot pronounce or understand. And the formulas are animal and environmentally friendly.

Ingredients in pdf format:
Shampoo  Conditioner  Body Wash  Bathing System Overview

ESSENTUALE World's Finest Shampoo, Conditioner, Body Wash.

Like bathing in a magical place - a true experience, remarkable results.

A bath or shower so pleasurable it makes you want to schedule one every day, and you can. A great way to wake up, or before sleep.

Rob wanted to offer the very finest bathing experience the world has ever known... a bath or shower you definitely will not want to rush through.

Outstanding in every way imaginable.

The ESSENTUALE bathing system is a bath and body experience incredible in every aspect - the way it feels and acts, the natural and gentle ingredients, the male/female fragrance (which disappears after use), the end results for both hair and skin.

This is far more than a bath or shower to get clean, though the feeling of clean it produces is also unlike any other.

Designed to be enjoyed as a set and system.

The ESSENTUALE bath and body system is designed to be enjoyed as a set. Each product complements the other in the unique male/female fragrance, the feel, the results.

Formulated to be enjoyed every day - or more.

No need to worry about using these products every day or more than once a day - in fact the more times a day the better - for the experience.

ESSENTUALE bath and body products are extremely gentle, designed to be enjoyed every day or more, and can be, if you wish.

An ESSENTUALE bath or shower is a lovely way to wake up or to prepare for sleep. Rejventating in morning, relaxing at night.

Hair comes out fabulous in all we've heard from who shampoo twice a day or more - and we agree since we often shampoo twice a day.

Ideal for all hair and skin types, man and woman.

A wonderfully tactile experience.

You can feel the difference the moment you apply ESSENTUALE
bath and body system products. Silky smooth, ESSENTUALE bath and body system products feel great in your hands, in your hair, on your skin. The Shampoo glides through your hair. The Shampoo, Body Wash and Conditioner remain cohesive without running through your fingers.

Soft, lush, elegant, never-ending and superbly rich foam.

The Shampoo and Body Wash produce a fine, soft, rich, luxurious, billowy foam consisting of beautiful tiny bubbles. The foam is gentle and will not sting the eyes like other shampoos and body washes can. The elegant foam is just part of this beautiful experience.

Intoxicating, indescribable fragrance - only during use, not after.

ESSENTUALE bath and body system products have a unique fragrance that fills the air in the bath or shower, stimulating your senses. Equally appealing for man or woman. The fragrance is complex, hard to pinpoint, yet produces a wonderful 'feeling' as difficult to describe as the fragrance itself.

The fragrance magically disappears upon rinse.

The intoxicating natural fragrance surrounds you during use, yet it magically disappears on rinse. This is intentional, to avoid conflicts with colognes and perfumes. The fragrance is one of the reasons you'll want to experience the ESSENTUALE
bath and body system every day.

Like the finest perfumes and colognes, the male/female fragrance has wondrous top, bottom, and middle notes.

The fragrance is something you have to experience to understand. The combination of natural plant extracts and essential oils produces an all-natural fragrance so fresh, yet so complex. Hints of lavender and fresh citrus combine with carefully selected plant and flower extracts and essential oils. Aromatherapy in nature, the fragrance is refined, complex, soothing, invigorating, relaxing, stimulating, rejuvenating - yet unlike anything you have ever smelled. It will change the way you think of bathing forever.

Ideal for those with allergies and sensitive skin.

People with sensitive skin and allergies have told us the ESSENTUALE
bath and body products are the only ones they can use. Perhaps this is due to the combination of ingredients, lack of unnecessary chemicals, and no artificial fragrance or color.

Ideal proportions and combinations of ingredients.

When we set out to formulate we wanted the perfect balance, nothing more, nothing less, just the right combination. The ideal formulas combine the finest natural plant extracts and essential oils to produce the fragrance and the results.

Ingredients in pdf format:
Shampoo  Conditioner  Body Wash  Bathing System Overview

Easily identifiable ingredients with few chemical names.

Read the ingredients and you'll be surprised that you can identify nearly every ingredient in each - not a list of unidentifiable chemicals with long and frightening chemical-sounding names.

The cleansing ingredients are the mildest, finest, yet most effective available. All ingredients have been researched for safety.

The cost of the ingredients or the complexity of the manufacturing process was never a consideration. The only consideration was to create the ultimate bathing system in every way.

The results are far beyond your expectations.

Baby-soft hair, softer than you can imagine.

The Shampoo and Conditioner leave hair baby soft, softer than any other you've ever experienced from any shampoo or conditioner, yet not 'fly-away', in both dry and humid conditions. So soft it can be described as 'minky'. For hair people want to touch, hair you'll want to run your hands through all day long. ESSENTUALE
shampoo leaves hair soft on first use, and, unlike others, can be used every day with the same results.

More than simply manageable... a solution where hair care 'after-products' are often not required or desired.

Most people tell us they simply use a little bit of water on their hands after their hair dries to style.

You'll find you can gently coax your hair into desired styles naturally. Run your hands, comb or brush through your hair and it stays where you want it - without hair spray, gels, mousse, or other after-products that can make hair stiff, sticky, attract dirt and lose the unique light feeling on your head and scalp that ESSENTUALE Shampoo and Conditioner leaves.

Those who have tried ESSENTUALE shampoo and conditioner rave that  their hair looks fuller, younger, shinier, and it hasn't looked or felt so good in years - without styling products.

Unlike so many others, ESSENTUALE shampoo and conditioner is not an ordinary shampoo and conditioner pumped up with marketing hype.

Instead the ESSENTUALE marketing reflects the exceptional formulas, and accurately describes the system. You have to try it to believe it.

We're not even sure why ESSENTUALE works the way it does. We believe it may be a result of Rob's determination in creating the perfect combination of ingredients with the ideal proportions.

Latest research is leading us to believe that the resulting formulas may leave hair and skin with the ideal electrical charges (ions), and the way these ions react with hair and scalp does something very special.

Also, unlike other shampoos and conditioners, we have found that the more often you use ESSENTUALE  shampoo and conditioner the better! It does not strip your hair or damage it or make it frizzy or have any of the other problems ordinary shampoos seem to create.

Every time you use the ESSENTUALE shampoo and conditioner as a system, you get the same perfect results.

So you can shampoo every day, or even a couple of times a day, and count on your hair looking and feeling truly fabulous.

Get out of the chlorine pool or hot tub after a swim, shampoo and condition with the ESSENTUALE shampoo and conditioner, and your hair will instantly return to feeling full, soft, and youthfully beautiful. It also imparts a feeling of lightness on the hair and scalp - never dry, never oily, just perfect.

Silky smooth moisture-balanced face and skin.

Have you ever noticed how soap leaves your skin sticky as you rinse in the bath or shower, and afterwards? During use, the ESSENTUALE Body Wash goes on silky and rinses off silky, never sticky. Afterwards, it leaves skin incredibly clean, soft and moist. It's the way all body wash should be!

The combination produces the world's finest bathing experience.

The ESSENTUALE bath and body system provides the ultimate bathing experience in every way.

You have to try the ESSENTUALE bathing system to understand why we say you may never want to leave the bath or shower.

Please forgive us if you find yourself taking a bath or shower more than once a day, or making excuses to spend more quality bath time.

The world's finest Shampoo, Conditioner and Body Wash formula 9056.

ESSENTUALE products are animal friendly, tested on Rob and other human beings.

Learn more about the new ESSENTUALE bath and body system

See the iSee the in-store video: Windows MediaPlayer. ESSENTUALE World's Finest Shampoo, Conditioner, Body Wash. Click here

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