In
2001, Rob set out to create the world's finest bathing system.
Why?
See
the in-store video: Windows MediaPlayer. Click here.
You
eat... you sleep... you bathe.
Great food, restful sleep, and a fabulous bath or shower are the
foundation of the Essentuale lifestyle.
Rob
found even the most expensive bath products so 'ordinary'.
After
trying every shampoo, conditioner and body wash, at prices ranging from
$2 to over $70 (for a small bottle), nothing seemed exceptional or outstanding to Rob, the
founder of ESSENTUALE®.
Many
made claims about the results, but none delivered a truly outstanding
experience during use, and exceptional results after.
Considering
a bath or shower a simple pleasure that can be enjoyed every day, Rob
set out to create the world's finest bathing system.
Rob
created a list of every imaginable attribute for the "ultimate
bathing system" and began working with a formulator.
Rob felt his long list of attributes
for 'the ultimate bathing system" was quite reasonable. He soon
realized how difficult formulating to these standards would be.
Rob
believed that bath products could be greatly improved.
After developing numerous formulations to try to to meet Rob's
expectations and list of attributes, formulators told Rob:
"There can be no
better shampoo,
conditioner, body wash or moisturizers, they're all basically the same...
and we cannot take out all of the chemicals you have asked us to
eliminate. It just won't work."
Formulators gave up in frustration.
Rob refused to believe that there could not be products that went beyond the marketing hype and truly were
exceptional - though he was one of a very few that shared this belief.
Rob
could not understand why formulas could not have an ingredient
list that people could understand, which did not read like a
chemical cocktail, and which truly outperformed all others.
Not
willing to give up, Rob did what others had in the past -
he set up a lab in his own kitchen.
With beakers and flasks and a lot of determination, Rob researched every possible ingredient,
filled his 'lab' with samples, learned about the history
of shampoos and body washes, talked to manufacturers, high end formulators, salon professionals,
skin care professionals, and others, and began experimenting.
Rob
formulated and tested (and formulated and tested).
Rob
did a lot of research, learning that shampoo formulation is both an art and a
science. He was surprised to find that liquid shampoo and body wash
are fairly new inventions (Softsoap was the first liquid soap introduced
in 1979).
The more Rob learned, the more convinced he became about the possibility
of making a true breakthrough.
Step by
step, shower after shower after shower, month after month.
Firmly
believing that formulas could not be tested in the lab alone (based on
instrument readings and pH strips), Rob tirelessly created formulas which
he then tested on himself until he perfected them.
After
years of research, trial and error, and lots of discarded batches, the ESSENTUALE® Bathing System is the
result of Rob's obsession.
The
world's finest shampoo, conditioner, body wash, and more.
Far
more than a bath or shower, the ESSENTUALE® bathing system is the
ultimate bath and body experience.
An ESSENTUALE®
bathe, in bath or shower, is far more than a bath. It's an
experience you long to enjoy every day - and not rush through. It makes you feel
wonderful - and it feels wonderful during use and after.
The
unique fragrance that fills the air is hard to describe yet
wonderfully intriguing for man and woman.
You are surrounded
with beautiful,
elegant foam that rinses off leaving a
fabulous feeling of clean. The
experience relaxes and rejuvenates. Your scalp and skin and hair look
and feel fabulous.
The ingredients in the formulas are as natural and gentle as can be
- without a list of strange chemicals you cannot pronounce or
understand. And the formulas are animal and environmentally friendly.
After
years in development, (and with the frustration inherent in creating
custom formulations that met the demanding criteria of the comprehensive
list of
attributes Rob assigned to 'the ultimate bath'), Rob feels his time,
effort and persistence was highly worthwhile. He now wishes to share his bathing philosophies, with you.
Like
bathing in the forest.
This
bath or shower is so pleasurable that it makes you want to devote time in
your day, every day, to allow for this bathing experience.
Why
did it take over two years to develop the ESSENTUALE® bath and body
system?
Rob wanted to offer the very finest bathing experience
the world has ever known... a bath or shower you definitely will not
want to rush through - and the formulas are not at all conventional.
Outstanding
in every way imaginable.
The
ESSENTUALE® bathing system is a bath and body experience incredible in every aspect - the
tactile experience, the natural and gentle ingredients, the male/female fragrance (which disappears after
use), the results for hair and body.
This is far more than a bath or
shower to get clean, though the feeling of clean it produces is unlike
any other.
Designed
to be enjoyed as a set.
The
ESSENTUALE® bath and body system is designed to be enjoyed as a set. Each
product compliments the other in the unique male/female fragrance, the
feel, the results. We know of no one that has spent as much time or
effort or research to develop the ultimate bath and body system
experience.
Formulated
to be enjoyed every day.
ESSENTUALE® bath and body products are extremely gentle, designed to be
enjoyed every day, and you'll want to enjoy this unique bath and body
cleansing system every day. There is no need to worry about using these
products every day - in fact your hair and skin will look and feel even
better if they are used every day!
Ideal for all hair and skin
types, man and woman.
A
wonderfully tactile experience.
You can feel the difference the moment you apply ESSENTUALE® bath and body system products.
Silky smooth, ESSENTUALE® bath and body system
products feel great in your hands, in your hair, on your
skin. The Shampoo glides through your hair. The Shampoo, Body Wash and
Conditioner remain cohesive without running through your fingers.
Soft,
elegant, rich foam.
The
Shampoo and Body Wash produce a fine, soft, rich, luxurious, billowy
foam consisting of beautiful tiny bubbles. The foam is gentle and will
not sting the eyes like other shampoos and body washes can. The elegant
foam is just part of this beautiful experience.
Intoxicating,
indescribable fragrance - only during use, not after.
ESSENTUALE®
bath and body system products
have a unique fragrance that fills the air in the bath or
shower, stimulating your senses. Equally appealing for man or
woman. The fragrance is complex, hard to pinpoint, yet produces a wonderful 'feeling' as difficult to
describe as the fragrance itself.
The
fragrance magically disappears upon rinse.
The intoxicating natural fragrance surrounds you during use, yet it magically disappears on rinse.
This is intentional, to avoid conflicts with colognes
and perfumes. The fragrance is one of the reasons you'll want to
experience the ESSENTUALE® bath and body system every day.
Like
the finest
perfumes and colognes, the male/female fragrance has wondrous top, bottom, and middle notes.
The
fragrance is something you have to experience to understand.
The combination of natural plant extracts and essential oils produces an
all-natural fragrance so fresh, yet so complex. Hints of
lavender and fresh citrus combine with carefully selected plant and flower extracts
and essential oils. Aromatherapy in nature, the fragrance
is refined, complex, soothing, invigorating, relaxing, stimulating,
rejuvenating - yet unlike anything you have ever smelled. It will change the way you think of bathing forever.
Ideal
for those with allergies and sensitive skin.
People with sensitive skin and allergies have told us the ESSENTUALE® bath and body products are the only ones they can use. Perhaps this is
due to the combination of ingredients, lack of unnecessary chemicals,
and no artificial fragrance or color.
Ideal
proportions and combinations of ingredients.
When
we set out to formulate we wanted the perfect balance, nothing
more, nothing less, just the right combination. The ideal formulas
combine the finest natural plant extracts and essential oils to produce
the fragrance and the results.
Easily
identifiable ingredients with few chemical names.
Read the
ingredients and you'll be surprised
that you can identify nearly every ingredient in each - not a list of
unidentifiable chemicals with long and frightening chemical-sounding
names.
The cleansing ingredients are the mildest,
finest, yet most effective available. All ingredients have been
researched for safety.
The
cost of the ingredients or the complexity of the manufacturing process
was never a consideration. The only consideration was to create the
ultimate bathing system in every way.
The
results are far beyond your expectations.
Baby-soft hair,
softer than you can imagine.
The Shampoo and Conditioner leave hair baby soft, softer than any other you've ever
experienced from any shampoo or conditioner, yet not 'fly-away', in both
dry and humid conditions. So soft it can be described as 'minky'. For hair
people want to touch, hair you'll want to run your hands through all day
long. ESSENTUALE® shampoo leaves hair soft on first use, and, unlike
others, can be used every day with the same results.
More
than simply manageable... a solution where hair
care 'after-products' are often not required.
You'll find you can gently coax your hair into desired styles naturally.
Run your hands, comb or brush through your hair and it stays where you want
it - without hair spray, gels, mousse, or other after-products that can
make hair stiff, sticky, attract dirt.
Those
who have tried ESSENTUALE® shampoo rave that their hair looks
fuller, younger, shinier, and it hasn't looked or felt so good in years
- without styling products.
Unlike
so many others, ESSENTUALE® shampoo is not an ordinary shampoo pumped up
with baseless marketing hype.
The
ESSENTUALE® marketing hype reflects the exceptional formulas, and
accurately describes them. You
have to try it to believe it.
We're
not even sure why ESSENTUALE works the way it does.
We believe it may be a result of Rob's determination in creating the
perfect combination of ingredients and stripping out nearly all of
chemicals.
Latest
research is leading us to believe that the resulting formulas may have
the ideal electrical charges (ions), and the way these ions react with
hair and scalp does something very special.
Also,
unlike other shampoos and conditioners, we have found that the more
often you shampoo with ESSENTUALE®, the better! It does not strip your
hair or damage it or make it frizzy or have any of the other problems
ordinary shampoos seem to create.
Every
time you use the ESSENTUALE® shampoo and conditioner as a system, you get
the same perfect results.
So you
can shampoo every day, or even a couple of times a day, and count on
your hair looking and feeling truly fabulous.
Get out
of the chlorine pool or hot tub after a swim, shampoo and condition with
the ESSENTUALE® shampoo and conditioner, and your hair will instantly
return to feeling full, soft, and youthfully beautiful. It also imparts
a feeling of lightness on the hair and scalp - never dry, never oily,
just perfect.
Silky
smooth skin. Have
you ever noticed how soap leaves your skin sticky as you rinse in the
bath or shower, and afterwards? During use, the ESSENTUALE® Body Wash
goes on silky and rinses off silky, never sticky. Afterwards, it leaves skin incredibly
clean, soft and moist. It's the way all body wash should be!
The
combination produces
the world's
finest bathing experience.
The
ESSENTUALE® bath and body system provides the ultimate bathing experience in every way.
You have to try the ESSENTUALE® bathing system to understand why we say
you may never want to leave the bath or shower. Please forgive us if you
find yourself taking a bath or shower more than once a day.
All
ESSENTUALE® products are animal friendly, tested on Rob and other human
beings.
